About Us

Jacobson & Associates has been the benchmark for measuring customer satisfaction in the North American steel industry since 1994. Annually, we conduct thousands of in-depth interviews with a broad range of steel buyers from six vertical markets in the United States, Canada, Mexico and Europe. Thanks to our long-term relationships with steel buyers and sellers, virtually every steel mill in North America has benefited from our objective and actionable customer feedback. We are proud to be the voice of the North American steel buyer and an enabler of continuous improvement in the steel industry.